Analytics you can actually ask questions.

We build the front-end and instrument every signal, then pour it into rich datasets you point an AI at. No more staring at dashboards guessing what they mean. Just ask, in plain English, and get the answer.

claude-code · your-analytics.dataset

❯ Why do mobile visitors from Instagram bounce on the pricing page?

They hit the price before the proof. On mobile-IG sessions, 71% scroll past the hero in <2s and leave at the pricing table. The testimonials load below it. Move social proof above pricing for that segment.

Same data, any question. Because it's your raw dataset, not a locked-down dashboard.

Live, right now: your own signal

Your live fingerprint

real data

Reading signals…

Intent → variant served

engine

Computing…

This session

live

Dwell

Scroll

New

Engagement

waiting for behavioral events…

Datasets we capture

for you to query

Every click, hover & scrollSession replays (events)Device fingerprintsFunnels & drop-offForm field analyticsScroll & attention mapsA/B variant exposureRevenue & LTV cohortsReferrer & campaign pathsRage-clicks & errors

All yours, structured, exportable, ready for Claude Code or your own SQL.

Why not just Google Analytics?

AnswersPre-built dashboards you interpretAsk anything in plain English (AI on raw data)

Your dataSampled, aggregated, locked inRaw, complete, exportable. You own it

Behavior depthPageviews & eventsFingerprints, scroll, intent, rage-clicks, replays

Acting on itYou read, then guessAuto A/B-morphs the page to what converts

PrivacyThird-party, cookie-heavyFirst-party, cookieless fingerprints

Google AnalyticsAskela

Fingerprint & session metrics above are your real, in-browser signals. Query answers & experiment figures are illustrative. The live engine plugs into your traffic.